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Fan-boys can say what they want about the Transformers movies, but those movies have attracted millions of news fans, generated a lot of money, and the toy line is doing better than ever. Any frachise has to continually attract new fans and continue evolving or it will die. By attracting old and young fans Micheal Bay and his Transformers movies have ensured that the frachise will live on for many years to come.
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Something to add though, The TF line has only had one year off since its debut in 1983, whereas the joe line has had several breaks. Also TF is often called "The most conistantly selling toyline" in history well before Bay came in. Lastly TF had plenty of media supporting through the years (Beast Wars/Machines, Armada, Energonect, really they are all too numorous to list). In contrast GI Joe really hasn't had a cartoon show since DIC (besides the one special in the corse of a year like Spy Troops VvV and it appears Resolute too).
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But beause the GI Joe producers didn't real play the nostalgia angle the way Transformers did, and because the previews have been lame, I just don't see the movie attracting enough of an audience to really propel the frachise or the toy line forward. Even a sequel seems unlikely at this point. (Work on the second Transformers movie started before the first was even out the the theaters.) I'm really disapponted by the how badly Hasbro and Paramount missed the boat here.
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I agree on being disapointed in hasbro and Paramout but I have to disagree about the succuess of TF being nostalgia, I think (Like Star Trek, Batman, ect) what TF did was keep the core of the original while updating it, not changing for changes sake which is what I am seeing and hearing from this joe movie (Look at CC for a glaring example)