Quote:
|
Originally Posted by Uncle Flint
To kinda of get back to the original topic, I can't see anymore comic packs. Hasbro is in business to make money. The 3 3/4 stuff wasn't selling well so the line got canceled. Hasbro recognized that although the line wasn't selling well, they had a small loyal group of collectors. Hasbro understood that we collectors have very different tastes than the kids to whom they were marketing the toys. The result was the DTC line, which was designed with collectors in mind. lThe survival of the DTC line was totally in our own hands, but as it turned out we didn't buy enough and the line got canceled. We can't blame hasbro for not continuing to make and sell figures at a financial loss. But we can blame them the non-existent marketing, the horrible distribution problems. TRU distribution of GI Joe product is a joke. My local TRU never got the two six packs last fall, or the last two comic packs. And they only got a handful of the DTC figures. When you can't get your product to the shelves its not gonna sell.
I think the 3 3/4 line is dead unless the 25th stuff does really well and I don't see that happening.
|
Hasbro used DTC to say to collectors, "See, there's not enough of you guys to justify keeping the "3.75" line alive." They put it online because they knew that unlike being in a store where a kid can see it and beg a parent for it (thus generate "non-collector" sales) the parents usually don't impulse buy stuff for kids online. They knew from the begining we could never carry the line. You're right, crappy distribution, no marketing, they set it up for failure!
What killes me is how they claim the S6 is selling. It must be selling somewhere other than Southern California. Everytime I walk into TRU, the shevles are loaded with S6, but all the 3.75 stuff is sold out! maybe they just have a ton of S6 stock, but I see more kids on my block playing with 3.75 inch then S6. I guess it's easier to sell 1 $15.00 figure in 3 days and say it's selling vs. selling 3 $5.99 figures a day! I dunno. I'm glad I'm not in business! LOL!