I meant to comment on this a few days ago. LavaBoss pretty much hit it on the head. VvV sold well. Or sold evenly. The problem is that GI Joe Hasbro wanted everything done in a very short amount of time. If their 100,000 units didn't sell in one month, they were pissed. Doesn't matter if it sold over 2 months. 3 months. 6 months. They wanted an overnite success. I don't know WHY they felt they need a 'flash in the pan' type of sales. Maybe it was Walmart.

Sigma6 ended up being the next theme. They still wanted instant, over-nite sales. Did they get it? Nope. But I think S6 did better at the start than VvV. And it's strong enough to give up the S6 theme and go 3 directions! But here's the kicker. Hit the link and scroll down a tiny and check out the new packaging!

April's wave of Soldiers