If they could good good animators to consult with Hama-style stories, that would be cool. I'm not sure how the market is. Would regular TV carry it, or would it be limited to DVD sales only. Marketing is king, but that could be a double-edged sword if the cartoons are TOO overtly designed only to sell toys, and only telling a story by accident.

It really needs to be the other way around. A well crafted story, that HAPPENS to sell some related merchandise. (a la star wars...)

Time will tell! Good idea for a thread. I'm interested in the thoughts of others!