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03-20-2011, 11:05 AM
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#1
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O Bope vai te pegar
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G.I. Joe loosing ground
I was just watching the 10th episode of the series called The Cape and at 04:19 of the episode, toys of a kid show up and they aren't G.I. Joe, but Chap Mei Soldier Force figures. At older movies we always saw boys playing with G.I. Joes...
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03-20-2011, 03:16 PM
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#2
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Legendary Saboteur
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GI Joe losing ground.
Some of the lesser known military stuff is pretty good really. I'm sure in the grand scheme of things GIJOE has more fans than chap mei
Unless they make a soldier force film soon i woudnt worry so much.
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03-21-2011, 02:32 AM
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#3
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Quote:
Originally Posted by Urban Saboteur
I'm sure in the grand scheme of things GIJOE has more fans than chap mei
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I wouldn't be so sure about that. During the last decade I have seen a great many whole lot more Soldier Force than GIJoe in toy stores, around here in Europe. Sure, it doesn't have a storyline behind it, so it wouldn't have "fans" in the same sense as GIJoe has, but the last few years, a lot more children have been playing with Soldier Force than with GIJoe.
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03-21-2011, 03:28 AM
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#4
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Soldier Force
Oh definately, but is that because hasbro and their marketers are over pricing GIJOE? With the modern day family and the cost of living, now more than ever parents will be looking for alternatives?
Example
If daddy's buying two or three figures for his son at $8-$9 a go and they are getting flung around the room and not looked after, but a cheaper alternative that is just as good can be bought for half that cost?
I'm not saying chap mei is only being picked because its cheaper, I'm well aware they've made some fantastic toys, but i'm sure that must have some reflection. I've been in stores and over heard parents say that to their kid "I'm not spending £12 on a figure you wont be playing with or have no interest in next week"
I don't think that is the case with every family i'm just saying it could be responsible for some of those surges in kids playing more with chap mei.
It be interesting to see what kind of patterns have emerged over the last 15 or 20 years on GIJOE sales.. Is their sales market predominantly kids still? Or has it swung to being supported by guys in their early 30s supporting their collecting hobby?
It's certainly an interesting topic, so well done to Tones for bringing it up.
Rich
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03-21-2011, 04:27 AM
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#5
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GI Joe has been dealing with knock offs since they released him in the sixties. The point brought up about GI Joe costing more than Chap Mei is a valid point. Give the kid something that costs less money and serves the same purpose. And the other point, do real kids still play with GI Joe? Or are they marketed to "Big" kid collectors. GI Joe is a cultural icon that has re-invented itself many times over. I don't expect Chap Mei will be given it's own Hollywood Blockbuster anytime soon.
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03-21-2011, 07:58 AM
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#6
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Well, I'm with the adult collector idea. GI Joe is a product of the '80's. No matter how much the update the action figures, the fact remains that they will be "our" toys. Kids these days want something more modern. Give them an XBox 360 with Kinnect, and they will be thrilled for the rest of their lives. They want the video games, skateboards, bmx bikes , etc etc, etc.
If they marketed the action figures for the true market, they could make a killing. Quit marketing to the kids with stupid things like "spring loaded rockets". The true market does not want those. And let's face it, when it comes to GI Joe and transformers, we, the adults, are the true market. We are the ones that can make or break Hasbros GI Joe and Transformer lines.
Chap Mei and Soldier Force are just means to an end. The kids get them because they are cheaper, but we get them because the accessories are great for our toys. If you want to be concerned about where GI Joe is going, then start sending your letters and emails in telling Hasbro who the real market is. When enough are sent, they will start marketing them properly.
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03-21-2011, 06:57 PM
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#7
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O Bope vai te pegar
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Quote:
Originally Posted by Urban Saboteur
Oh definately, but is that because hasbro and their marketers are over pricing GIJOE? With the modern day family and the cost of living, now more than ever parents will be looking for alternatives?
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I'm not that serious about G.I. Joe broken or bankrupting, I was just stating that things have change even with our hobby. I'm with the people who think what Rich wrote is true. Everything is the costs. But Joes lost some space, that's true.
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03-22-2011, 03:01 AM
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#8
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Quote:
Originally Posted by Urban Saboteur
Unless they make a soldier force film soon i woudnt worry so much.
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I was suddenly wondering whatever happened to that The Corps comic from Devil's Due. A quick google doesn't really reveal much. Does anyone know whether that comic completed its originally planned six-issue run ? Or was it cancelled earlier ? Or did it last longer ?
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03-22-2011, 07:18 PM
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#9
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Interesting topic.
I think it's due to marketing/distribution issues. Perhaps Hasbro can reconsider its real market and address it accordingly. The ROC line is a good example of trying to retain old fans and bring in the kids: Many of the classic characters re-invented and at the same time given spring-loaded weapons . But did this line really take off?
As for distribution, GIJoe doesn't enjoy the level of exposure in stores as it had in the 80s. I remember buying Joes in the mid-80s from sidewalk vendors in my hometown in the Philippines. Now you're lucky to find a shelf for these stuff in the toystores.
Or perhaps I'm wrong, that the world has moved on. I introduced GIJoe to my son three years ago and at first he was engrossed. But now he just turned 12 and he prefers playing the new version of Starcraft.
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03-27-2011, 02:36 PM
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#10
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well, I think it has something to do with the Joes being "a real american hero". It was ok some decades ago, but somehow they never got the universalness feature starwars gained over the years. That could explain a little about its popularity loss.
I also remember seeing Joes in crappy lowbudget stores, they sold them everywhere! (in mexico). But after ARAH, it all went down, we saw VvV but like 2 years later, and there wasn't many products. If it wasn't 'cause of the movie, I think I wouldn't have seen the 25th anniv figures, and where I live there where like 15 different joes tops. Not even all the movie waves came (sad face). I remember asking a hasbro guy on a retail store about POC, he did not know what I was talking about.
so... I think its a little about the world changing and a little about hasbro doesn't wanting to make us collectors happy.
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